ENTERTAINMENT RESOURCES COMMUNITY 80's GEAR


Benefits of Advertising

Why advertise on The 80s Server

The number of adult users of the web tripled from 2.2 million in 1994 to 6.6 million in 1995, confirming press reports of exponential growth. Moreover, between July 1995 and January 1996, the number of commercial host computers (.com sites) grew from 1.7 million to 2.4 million.*

According to George M.C. Fisher, chairman/president/CEO/COO of the Eastman Kodak Company, in an April 26, 1996 New York Times article, "Online actually us a way to meet customer needs unmatched since the days of door-to-door salesmen. That's because now it's the customer knocking on our door."

Simply put, The 80s Server is to World Wide Web advertisers what NBC's "Friends" is to television advertisers. It delivers hard-to-reach 18-30 year-olds like no other medium. Its content is entirely focused on the years when most of the so-called Generation X came of age and for that audience, those were the "wonder years."

Effective Reach

The 80s Server can tabulate the number of people who view your banner advertisement. Because the banner message is simple, it will be easily understood and recognized by the targeted user.

High Frequency Medium

The 80s Server provides the advertiser with a medium that directly reaches a specific target audience with a high rate of frequency. Effective frequency is determined by the number of page views in a certain period of time. Advertising on The 80s Server means high repitition of your message which converts to high brand recognition by the target audience.

Measureable Recall Rate

Recall can be implemented to measure your advertising's effectiveness. Because The 80s Server has direct access to its users, it can use tracking studies to determine the levels of exposure and effect that are being achieved by your advertising message.

Award Winning Web Site

The 80s Server has received numerous awards and recognition from web sites and printed publications from around the world. To see a complete list of awards and recognition, visit www.80s.com/Personal/Awards/.

Updated Daily

Every day, The 80s Server updates the Trivia/Games and Music section so there's always something new and exciting to enjoy. Also, every hour, The 80s Server tracks the number of hits.

* American Demographics, July 1996


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