Advertising on The '80s Server
Introduction
The 80s Server, an ever-growing web site on the Internet, was created in March 1995. The brainchild of a college student who was shocked at the lack of '80s-related resources on the Internet, this site soared to popularity.
Today, The 80s Server has evolved into one of the top web sites on the Internet. Thousands of people visit daily to hear their favorite '80s songs, compete against other web surfers in trivia games, research the history of the decade, or just meet people whose interests lie almost entirely in our not-so-distant past.
This site brings back the music, movies, fashions, and historic events that the "Children of the Eighties" so strongly identify with. Though there are many sites on the Internet, many twenty-somethings consider The 80s Server to be their "home." This is evidenced by the stories done about The '80s Server by National Public Radio, The Associated Press, The Denver Post, The Detroit Free Press, MTV and more!
Editorial Value
- Games & Trivia - Rewind, The Daily 100, Who Can It Be Now?, Gremlines, Manic Medley, Sliding Puzzle Game, Risky Business, 80s Crossword Puzzle, and more ...
- Entertainment - Three Jukeboxes (pop, alternative and heavy metal), Hits Story, 80s #1 hits, Emmy list, Oscar list, Golden Globes, 80s TV, 80s Sports, 80s music, 80s movies, Top Grossing Films, Directors Guild, and more ...
- Information - Ask Eddie, Are you a child of the 80s?, Mega-Library, 80s timeline, Spotlight, Aquatulle Magazine, Lexicon Magazine
- Community - Forums, 80s Chat room, 80s member profiles
- Surveys
- Merchandise
Demographics
- According to survey research, primary users of The 80s Server are adult men and women, ages 18-35, who are employed full-time with annual incomes of $30,000-$60,000. This age group constitutes a significant percentage of the 8.4 million adult Internet users.
- According to our target, 52% connect to the Internet from home and 29% connect from work; consequently, during these connections, 26% of the target spend 10-15 minutes on The 80s Server and 22% spend 31-60 minutes on The 80s Server.
Psychographics
Consumers in their late teens through their 20s are on the leading edge of a demographic wave that will wash over the U.S. during the next two decades, transforming the culture and economy. Consequently, as their spending power and influence swell, they'll change the way marketers of everything from soft drinks to cars do business in the coming years.
This particular group was molded by the social revolutions of the past two decades and is far different from the post-World War II generations of the Baby Boom and the Baby Bust. Just like their predecessors, this target is a source of new demands and tastes. In terms of numbers, this market is not the largest; however, in terms of opportunity to make long-term customers, it is strategically the most important market. The key is to build brand awareness with this target so they will become loyal customers in the future.
Survey Research Breakdown
- Male: 57.5%
Female: 42.5%
Age: 18-35 (84.9%)
Income: $30,000+ (79%)
Average Income: $39,000
Avg. Hang Time/Page: 8 minutes
Ad Costs
116,000 Visitors
525,000 page views |
| CPI | % Rates | Avg. Impressions | Ad Price | CRTL | CPL |
| 0.05 | 1% | 1,000 | $50 | 2% | $2.50 |
| 0.05 | 2% | 2,000 | $100 | 2% | $2.50 |
| 0.05 | 3% | 3,000 | $150 | 2% | $2.50 |
| 0.05 | 4% | 4,000 | $200 | 2% | $2.50 |
| 0.045 | 5% | 5,000 | $225 | 2% | $2.25 |
| 0.03 | 10% | 10,000 | $300 | 2% | $1.50 |
| 0.03 | 15% | 15,000 | $450 | 2% | $1.50 |
| 0.03 | 20% | 20,000 | $600 | 2% | $1.50 |
| 0.03 | 25% | 25,000 | $750 | 2% | $1.50 |
| 0.03 | 30% | 30,000 | $900 | 2% | $1.50 |
| 0.03 | 35% | 35,000 | $1,050 | 2% | $1.50 |
| 0.03 | 40% | 40,000 | $1,200 | 2% | $1.50 |
| 0.03 | 50% | 50,000 | $1,500 | 2% | $1.50 |
| 0.03 | 75% | 75,000 | $2,250 | 2% | $1.50 |
| 0.025 | 100% | 100,000 | $2,500 | 2% | $1.25 |
| CPI= Cost Per Impression
CPL= Cost Per Lead
CRTL= Click Rate To Lead |
Advertising Option 1 - $5,000 per month
- 100% banner advertising (horiz. 468x60)*
- Sponsorship of games section on drop down menu. (see next slide)
- Added Value - E-mail List Blast with Reference and 100 words + URL. (1,650+ member e-mail addresses)
- Flash advertising is OK!*
Will have a spot at the top of the drop down menu that says games are sponsored by "Your Company Name." Will link to Microsite or flash preview.
Advertising Option 2 - $10,000 per month
- Sponsorship of Main Page (see next slide) + sponsorship of Games & Entertainment drop down menu as seen in option 1’s games drop down menu.
- 100% banner advertising. Horiz. 468x60*
- Added Value - Specific e-mail sent to list. (1,650+)
- Flash advertising OK*
Sponsor's name or logo with link to microsite will be set where oval is, Must be 95 pixel max. to fit. (Can say sponsored by "Your Company Name" or etc. ...)
* All Flash and banner advertising graphics must be provided to The '80s Server in a web-ready format. For instance, banner graphics must not be larger than 20k, and Flash animation must be pre-packaged and tested. All items may be sent to The '80s Server via e-mail, ftp or CD.
Closing Summary
- The 80s server is accommodating to your needs.
- Seamless integration with 3rd party ad servers and log files.
- Flexible with creative requirements and out-of-the-box ideas.
- Direct contact accessibility as needed: single contact for all your needs
Contact
John Koehler
The '80s Server Marketing Representative
8650 College Blvd
Overland Park, KS 66210
Work number 913-663-9707 ... hours are 9 to 6 p.m. CST
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